Tag: preorder

  • “And you can preorder it… today!”

    With both the Apple Watch Series 5 and the AirPods Pro, Apple offered preorders on the very same day they introduced the product. With a turnaround that short, customers face a dilemma. You can preorder the device, but you have no guarantee that the bauble will live up to Apple’s hype. There are no third-party […]

  • iPhone X, ordered.

    Anecdotally, buying the X felt no different than previous iPhone preorder nights. In fact, it might have been the easiest preorder purchase I’ve ever made.