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iPhone X and the Apple “access economy”
The “Apple access economy” incentivizes problematic journalism.
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Trailers for trailers
Many action-heavy trailers now begin with a stinger—a 4–5 second preview of the trailer’s most exciting scenes, stitched together with fast cuts and scored with a cacophany of rising sound effects. It’s literally a “trailer for the trailer.”
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Should I feel bad about blocking ads?
Despite the crisis in web publishing, and despite publishers’ increasingly desperate pleas, I don’t feel guilty enough to turn off my ad blocker.
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Predicting the 2018 iPhone line-up
At its product marketing event last week, Apple announced its new iPhone line-up, which breaks with precedent in two ways: The iPhone X name (read “iPhone Ten”) takes a cue from the Windows world, in that Apple has skipped over the number “9.” The iPhone price points have never been so diverse; the 2017 phones…
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On Apple event spoilers
A well-crafted product event is a roller coaster worth riding, and it’s more fun if you don’t know that hairpin left turn is coming.
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Why does Apple brag about the Watch’s accurate timekeeping?
Are atomic physicists timing their experiments using the Watch? Do NASA engineers schedule booster ignition using Siri?
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‘Black Friday brawl videos are how rich people shame the poor’
Which is more grotesque? The surging mob of rabid deal-hounds, or the sneering, privileged audience cheering them on?
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Firewall the marketers.
A leaked Sony email demonstrates what happens when marketers hijack a film.
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Online contests: stop selling your followers.
Would you sell your friends’ phone numbers to a telemarketer? Or exchange their home addresses for cash?
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Amazon considering price hike for Prime service in U.S.
Even at the higher price, Prime’s still a great deal. You get a streaming video library that’s comparable to Netflix, plus free shipping on just about everything. For those (like us) who live in the sticks, Prime is amazingly convenient. But why such a big price hike? Why wait so long to pad your margins?…
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Matt Hauger 