All posts tagged: marketing

Trailers for trailers

film strip

Many action-heavy trailers now begin with a stinger—a 4–5 second preview of the trailer’s most exciting scenes, stitched together with fast cuts and scored with a cacophany of rising sound effects. It’s literally a “trailer for the trailer.”

Predicting the 2018 iPhone line-up


At its product marketing event last week, Apple announced its new iPhone line-up, which breaks with precedent in two ways: The iPhone X name (read “iPhone Ten”) takes a cue from the Windows world, in that Apple has skipped over the number “9.” The iPhone price points have never been so diverse; the 2017 phones start at $349 (for the SE, Apple’s cheapest-ever new iPhone) and scale all the way up to $1149 (the 256GB […]