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Predicting the 2018 iPhone line-up
At its product marketing event last week, Apple announced its new iPhone line-up, which breaks with precedent in two ways: The iPhone X name (read “iPhone Ten”) takes a cue from the Windows world, in that Apple has skipped over the number “9.” The iPhone price points have never been so diverse; the 2017 phones…
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More thoughts on the affordability of upgrading your iPhone every year
Follow-up thoughts on upgrading your iPhone annually
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The Goldilocks Problem: choosing between the new iPhones
None of the new iPhones feels “just right.”
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Upgrading your iPhone every year is surprisingly affordable — if you’re willing to do some work
An annual upgrade isn’t much more expensive than going “new every two.
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On Apple event spoilers
A well-crafted product event is a roller coaster worth riding, and it’s more fun if you don’t know that hairpin left turn is coming.
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Justifying an LTE Apple Watch
An LTE-equipped Apple Watch seems to create as many problems as it solves.
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Handling the notch
How will Apple handle the iOS status bar, given the iPhone Pro’s “notch”?
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AirPods complaints
Let me get this out of the way: Apple’s AirPods are good. They pair seamlessly, sound at least as good as their wired equivalents, and are fun to use. From what I’ve read, no other company offers truly wireless earbuds anywhere near as good as these. And “truly wireless” matters; I love that I don’t…
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What if Apple went all-in on the subscription pricing model?
Nickeled and dimed to death
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9to5Mac on Apple’s rumored 4-inch iPhone 5se
Apple should make the 4-inch model a first-class iPhone, not a sloppy-seconds device.