A few years ago, I surrendered any right to sneer at Black Friday shoppers; I became one of them.
A device as expensive as the iPhone X serves as a negative status symbol among our friends and family.
Anecdotally, buying the X felt no different than previous iPhone preorder nights. In fact, it might have been the easiest preorder purchase I've ever made.
Follow-up thoughts on upgrading your iPhone annually
An annual upgrade isn’t much more expensive than going “new every two.