Tag: commercialism

  • Stadium sponsors, virtual ads, and the future of sports marketing

    Stadium sponsors, virtual ads, and the future of sports marketing

    All professional sports leagues plaster their arenas with ads. Baseball parks mount billboards behind home plate. The NFL sells its sidelines to Gatorade. Basketball arenas paint logos on the parquet. Of all the “Big Four” pro leagues, the NHL is crassest; corporate logos crowd the ice surface, and LED screens have even been mounted on […]

  • Bugler’s Nightmare

    More often than not, when NBC played Arnaud’s “Dream,” they cut out a whole measure of the timpanic intro. Why would they short-circuit their own spectacle?