Should I feel bad about blocking ads?
Despite the crisis in web publishing, and despite publishers’ increasingly desperate pleas, I don’t feel guilty enough to turn off my ad blocker.
Stealing back the attention that tech stole from me
Tech distraction suppresses our agency, deadens our compassion, dulls our consciousness, and drowns out our sense of purpose. When distracted by our gadgets, we stop pursuing noble causes and instead squirrel away hours, chasing red badges and refreshed timelines.
Stadium sponsors, virtual ads, and the future of sports marketing
All professional sports leagues plaster their arenas with ads. Baseball parks mount billboards behind home plate. The NFL sells its sidelines to Gatorade. Basketball arenas paint logos on the parquet. Of all the “Big Four” pro leagues, the NHL is crassest; corporate logos crowd the ice surface, and LED screens have even been mounted on…
As commercial breaks become less and less effective (thanks to TiVo), embedded advertising will take over. Films and television are overrun by this covert advertising. In fact, almost any logo or brand mention on modern shows has almost certainly been purchased by a multinational conglomerate and placed according to a strict marketing contract. What’s the…
Embracing the Cheese
This commercial is so full of win, I can hardly stand it. Let’s talk about why. Locally-produced commercials are infamously cheesy. Low-quality video sources, inadequate audio equipment, tasteless subtitles, and tragically unhip jingles mark the genre. Unfortunately, it takes cash to do a whiz-bang, slick ad–and cash is exactly what a small local business lacks.…
Urinal logos: flushing your brand down the drain
Conventional wisdom says that you want to get your brand out there, no matter what. Sloan Valves, manufacturer of my school’s waterless urinals, has apparently taken that to heart. The drain canister on a Sloan waterless urinal. Photo credit: TSOMPITM. Any press is good press, right? After all, by printing their company name here, Sloan…