How much should Apple Watch cell service cost?

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For me, run prep often feels more exhausting than the workout itself. That’s particularly true in wintertime, when cold weather demands a long list of layers: track pants, long-sleeve T, light jacket, gloves, fleece hat, and neck buff. Predawn runs require that I add a blaze-orange vest and a headlamp, for visibility’s sake.

Then there’s the tech gear: Apple Watch on the wrist, AirPods in the ears, Polar heart rate strap around my chest, and the iPhone, tucked into a “fanny pack” at my hip. It’s not an exaggeration to say that it can take me fifteen or twenty minutes just to get out the door, start-to-finish.

Given this overly complex arsenal, I’m glad for any change that speeds up workout prep or simplifies my running accoutrements. For example, I was thrilled to discover that the Series 4’s heart tracking is good enough to forgo the Polar strap.

Similarly, I’d rather leave behind the heavy iPhone, which bangs against my thigh in its fanny pack. But losing the iPhone’s cell connection has distinct disadvantages; I can’t change my “running soundtrack” on the go, and I’m on my own should I have a heart attack or get clipped by a car.

So why not just pony up for the cellular model? In short, it costs too much! Consider the “real” price:

  • $100 more up front for the cell-capable model (versus the GPS-only edition)
  • $15 extra per month for the AT&T service (once you figure for taxes and fees)1
  • An undetermined amount to change our base data plan. Dumping our grandfathered family package (which doesn’t support the Apple Watch) would require at least another $35 monthly.

All told, sporting a cellular Apple Watch means $50 or $60 more each month than I’m paying now. I’d love the added convenience and peace of mind, but are they worth that much?


Even if you accept the higher device price and ignore our particular data plan problem, you’ve still got that pesky monthly fee. So… what is a reasonable price for an Apple Watch cell connection? I polled my tiny Twitter audience:

Poll time. What’s a fair price for adding an Apple Watch to your cellular plan?

— Matt Hauger (@matthauger) September 18, 2018

Poll results notwithstanding, I don’t expect a free ride from AT&T for the Apple Watch. But $15 feels like too much. Ten bucks seems more reasonable—but that should include taxes and fees. ■


  1. Some carriers do better than AT&T on this. For example, U.S. Cellular (which actually has good coverage in my rural area) lets you add an Apple Watch for free on some cell plans. But their network is small, and their roaming agreements come with pretty severe data use restrictions. ↩︎