I first shuttered my Facebook account a few months ago. For the most part, I haven’t felt tempted to reactivate, even though I miss reading friends’ comments on our kid’s photos.
But Facebook isn’t just “sticky” from a relationship perspective. There are also some practical annoyances that make it difficult to resist the blue behemoth. From time to time, I’ve even given in and and temporarily reopened my account (then immediately deactivated it again). Here’s what keeps dragging me back:
- Many web services rely on Facebook identity for authentication. When I sold my old Apple Watch a few weeks ago, I was forced to reactivate my Facebook account in order to log into Swappa. Lesson learned: whenever possible, avoid using third-party services (e.g. Facebook, Google, or Twitter) to create accounts for new apps and web services. If an app forces you to connect to Facebook, consider skipping it (and letting the developer know why).
- Some meatspace (i.e., real-life) groups only communicate via Facebook. For example, my local ultimate frisbee “league” drums up attendance each week by posting to a shared Facebook group. Without an active account, I can’t chime in—or even check whether anyone else is planning to show up. Lesson learned: I only have myself to blame here, since I was the one who originally created the Facebook group. Looking back, a shared text message thread would have accomplished the same thing, while remaining platform-agnostic.
- Similarly, many local businesses use Facebook as their only web presence. I’ve occasionally been tripped into logging in, just to get at a restaurant’s operating hours or menu. Lesson learned: fortunately, most Facebook page info is accessible to anonymous users, though it’s not hard to imagine Facebook someday locking this data behind their authentication wall. In that case, there’s not much you can do, unless you want to (a) pester business owners by complaining about their skimpy web presence or (b) offer to help them establish a “real” website. And even if you have the time for this, many business owners are reluctant to pay for web hosting, when so many of their customers live in Facebook anyways.
- Since I started blogging again, I’ve wondered whether I ought to be promoting my posts and podcasts on Facebook. I don’t want to do this, but it would drive more traffic. Lesson learned: no good solution here. If I want Facebook users’ eyeballs, I will have to reopen my account and cross-post there. There’s no way to update a Facebook page without maintaining an active personal profile.
Of course, if I were really serious about quitting Facebook, I could simply delete my account. At that point, it would be a chore to re-join, since I’d have to rebuild my friends list and repopulate my profile. Momentum would likely keep me from getting sucked into Facebook’s orbit again.
But for all the reasons listed above (and especially the last one), I haven’t yet had the courage to quit, cold-turkey. ■
And by “league”, I mean “a dozen people who like to drop frisbees and jog meekly around an elementary school soccer field.” ↩
— Matt Hauger (@matthauger) October 4, 2017