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Microsoft’s Surface Studio

Microsoft ruled nerd Twitter this afternoon.

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Panos Panay, who runs Microsoft’s hardware team, has earned a reputation as the “M. Night Shyamalan” of tech presenters; there’s always a twist. Last year, the Surface Book’s detachable screen wasn’t unveiled until halfway through his explanation. This year, Panay introduced the Studio as an industrial-looking iMac competitor, then pivoted and revealed how the machine converts into a digital creator’s easel, controlled via touch, pen and an intriguing new accessory called the Surface Dial.

I could quibble (the event ran a half-hour too long), but it’s hard not to be impressed with the device and its carefully-orchestrated introduction. In the video above, when the music paused and the artist placed the Dial on the screen, my jaw dropped. I felt it in a visceral way.

Others seem to agree; Microsoft ruled nerd Twitter this afternoon.