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An Apple “exposé” that “exposes” nothing

I sometimes forget that “normals” haven’t heard of Apple’s foreign tax shelters or Chinese labor issues before.

If you haven’t yet watched 60 Minutes’s Apple-focused episode, don’t expect any dramatic revelations. The program had very little chance of prying loose a previously-undiscovered nugget. The company’s execs are too well-rehearsed, network TV is too mainstream, and the interviewer (the venerable Charlie Rose) isn’t tech-savvy enough.

But that’s okay. As a nerd who follows this stuff, I sometimes forget that most “normals” don’t already know about Apple’s foreign tax shelters or Chinese labor issues. My wife watched the 60 Minutes report with me; she was (rightly) horrified to learn how Foxconn erected suicide-prevention nets outside its assembly factories.