Marketing mess

Promo image for The Hobbit.

Listen, Peter Jackson. I get it. Why not stitch together your Hobbit promotional posters in Photoshop? It’s quicker, easier and (most importantly) cheaper than assembling your lead actors for an in-person studio session.

But if you’re going to piece together a digital composite, you’ve got to do a better job than this.

Aside from some heavy-handed color grading, nothing about this image makes me believe these actors are in the same hemisphere, let alone the same room.

The litany of offenses:

  • Every actor is staring in a different direction.
  • Bilbo looks like a two-dimensional overlay. Notice how his face casts shadows to the right (unlike every other character in the scene).
  • Thorin (far right) looks decidedly low-res (zoom in to check out his grainy muzzle).
  • Fíli (taking up the rear) has no cobwebs on his clothes.
  • Neither does Dwalin (just in front of him). In fact, of all the characters, Dwalin looks most out-of-place. He grins (everyone else appears über-serious). He swings his hammer at some invisible foe (everyone else awaits battle). He glares left (everyone else stares to the right). Finally, his hue, contrast, and edges don’t match the scene, making him stick out. Was Dwalin pasted in by a third-grader wielding safety scissors and a glue stick?

Let’s hope that Jackson & Company edit the upcoming film with more care than this trainwreck of a poster.