“Stop rooting for brands.”

Stop rooting for brands. Root for competition.

Joshua Topolsky, The Verge, via Twitter.

Apple fans should hope that Windows 8 tablets sell like mad. Android nerds should cheer when a hot new app debuts exclusively for iOS. Microsoft nuts (they do exist!) ought to celebrate if the iPad cannibalizes PC sales. The products, ecosystems, and devices we love will only get better if other products, ecosystems, and devices force them to.