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Mark Lansdale on “potty ideas”

“The history of technological development is littered with products which failed not for economic reasons, but because nobody really wanted the functionality they provided.”

The history of technological development is littered with products which failed not for economic reasons, but because nobody really wanted the functionality they provided. I cite as examples of this quadrophonic hi-fi, 3-d cinema, and radio controlled cat-flaps. The patents offices are full of thousands more potty ideas. They occur because the technology capability is outstripping a good understanding of what people really want.